32% of mobile internet searchers are searching for local businesses. Mobile phone internet usage is now over 1/3 of global internet use! There are 270 million mobile phones in the U.S. Over 5 times as many phones are sold each year than PC's and 73 million Americans are mobile internet users. You've spent lots of time on your website - but for mobile, it's different - it's simple... Mobile customers already want to be at your brand when they visit your mobile site - so your task is informational. They want to see your address, phone number and your promotions.