It was expected since 2012 that mobile traffic would surpass desktop traffic in next 2-3 years. Google always emphasis having a responsive website to deliver rich user experience, and recently started mentioning a�?mobile friendlya�? notation next t websites in search results. Bing has clearly said that it prefers responsive URL.
In 2015, we might get to see other search engines expanding their market share. For instance, FireFox has chosen Yahoo over Google as the default engine for the browser. Although, Google has a deal with Safari, but Bing and yahoo trying hard to get that spot. Furthermore, option to switch default browsers in iOS8 and OS X from Google to DuckDuckGo is available. So, as other search engines are growing faster, you need to optimize your website for them as well.
Gone are the days when keyword ranking was everything, but today, it is the ROI that matters. You now need to focus more on improving your conversion rate than having a fancy ranking report.
Once, social media sites were just a platform to share content, and therefore, businesses used to sign up just to spread their content everywhere possible. But, today, social media has transformed into a marketing channel and a customer service channel. Your audience seeks you on social media, and expects engagement on more personal level. In order to be more effective, focus on two or three major social media platforms. It will help you reach out your potential audience, generate more leads, revenue, and also build a customer case.You will get to introduce your business and products to new people, and also get opportunities to get back links.
Since the inception, inbound links are the strongest signal of trust and authority, and it will continue in 2015 as well. You can no longer expect results by building links on irrelevant blogs and other sources. Getting backlinks on high PR relevant websites will be the key to get more referral traffic, A�revenue and branding.
Targeting broad keywords undoubtedly have a large search volume, but they fail to fascinate highly targeted traffic and exposure to rank. Using long tail keyword phrases not only attracts quality traffic, but also have much less competition. While doing the keyword research, you need to understand the shopping and buying patterns of your target audience to get the search terms and phrases that can deliver results.
Do you use any of these plugins in your website? If yes, please share your experience with us by leaving a comment below. And if you are still thinking about adding such a feature, let me know which plugin looks the most useful to you.